Grok is xAI’s assistant, built directly into X, and that distribution gives it real influence.
According to SpaceX’s May 2026 S-1 filing, 117 million people use Grok’s features every month, out of X’s 550 million monthly active users. That makes it one of the most-used AI assistants on the planet, and a growing influence on how people discover information. So the sources Grok leans on are actively shaping what hundreds of millions of users read.
To see which sites those are, we tracked every domain Grok cited across a broad set of US queries, then ranked them by mention share — each domain’s slice of all the citations that the top sources collectively earn. The leader is www.reddit.com, capturing 16.3% of citations.
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Mention share = a domain’s citations as a percentage of the summed citations of the top sources. Data via Ahrefs Brand Radar · United States, all topics · June 2026.
