Bandwidth IG has announced a major rebrand, officially changing its name to BIG Fiber – a move that underscores the company’s evolving mission to serve the rapidly growing demands of digital infrastructure. As and cloud computing technologies continue to reshape the landscape of enterprise IT, BIG Fiber is positioning itself at the forefront of next-generation connectivity solutions by expanding its reach and redefining its brand identity.
The rebranding is more than a cosmetic overhaul. It would reflect the company’s accelerated growth trajectory and its status as a key provider of dark fiber – unlit optical fiber that serves as the foundational layer for high-capacity data transmission. With a newly designed logo and refined market messaging, BIG Fiber aims to better convey its focus on delivering scalable, reliable fiber networks tailored for the bandwidth-intensive requirements of data centers and AI-powered enterprises.
“Although our brand name has evolved, a fundamental aspect of our business is still our dedication to helping our clients have brighter futures,” said , CEO of BIG Fiber. “We are extremely focused on providing high-capacity dark fiber for data center operators and businesses that need AI-ready infrastructure that will carry them into the future.”
Founded in 2019, the company has seen steady geographic expansion, beginning with deployments in the Greater Atlanta and San Francisco Bay Area. It entered the Portland market in 2022, and its most recent initiatives have significantly deepened its presence in existing territories. In the San Francisco Bay Area, BIG Fiber launched a new subsea fiber cable under the Bay in 2024 – the first of its kind in decades – offering an advanced alternative to aging legacy networks. In Greater Atlanta, the firm initiated a project to more than double its current network footprint.
600+ Route Miles Network
BIG Fiber is a metro dark fiber provider that offers high capacity, strategically placed, dark fiber networks to mission critical data centers, hyperscalers and enterprises throughout the San Francisco Bay Area, Greater Portland and Greater Atlanta areas.
Today, BIG Fiber boasts a network spanning over 600 route miles and connects more than 100 on-net data centers across its primary markets. The infrastructure is designed to meet the rigorous demands of AI workloads, which require low latency, high throughput, and secure, dedicated pathways for data transport.
The company is actively constructing an additional 300 route miles across its operational zones and has announced plans to enter at least one new market in the U.S. Midwest this year. continues to focus on building privately owned infrastructure in underserved or outdated fiber regions, where the need for modern connectivity is accelerating.
With this strategic rebrand and continued investment in AI-ready infrastructure, is signaling its intention to lead the next phase of digital transformation for cloud providers, data center operators, and enterprise clients navigating the shift to AI-driven services.
