Top Google Searches (January 2026)

Article Performance

Data from Ahrefs

Organic traffic
Linking websites

The number of websites linking to this post.

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As of 2026, the most searched thing on Google is “youtube.” The next most popular searched words are “chatgpt,” “amazon,” “google,” “gmail,“and “facebook.”

Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords:

Keywords Explorer.

Keywords Explorer, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country sorted by monthly search volume in descending order.

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 200+ countries in our database.

We also show SEO metrics like:

The keyword’s search intent (informational, navigational, commercial, or branded)
Keyword Difficulty (KD)
Its search volume growth over the past 3 months
Its mobile/desktop search distribution
Global search volume
Traffic Potential (TP)
Global TP
Cost-per-click (CPC)
Parent Topic

To see the current top-ranking pages for any query, hit the SERP button.

Keywords Explorer to find the most popular searches on any topic?

For example, if you search for “Netflix” and go to the Matching terms report, you will find >2 million keyword ideas sorted by monthly search volume.

How is this useful?

Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.